My time at UC Riverside Bourns College of Engineering (BCOE) was all about turning big ideas into even bigger results. I specialized in building brands from the ground up, whether it was conceptualizing the visual identity for the inaugural "Bear Tank" pitch competition or designing the high-impact collateral for the "Distinguished Visionary" program. I’m a huge believer in the "personal touch," which led me to engineer a custom sticker postcard campaign that helped recruit the largest incoming class in the college’s history. Beyond the design desk, I built our video production workflow from scratch, directing everything from the initial concept to the final edit. I even partnered with the University to take our storytelling to the skies: orchestrating a full-scale drone fly-through, scouting the best locations and coordinating with faculty to capture a seamless, bird’s-eye view of our facilities.