When the University of Wisconsin - Oshkosh's College of Business sought the expertise of the SBDC Digital Marketing Clinic, I was entrusted with leading the charge. Through our initial consulting stint, I developed a comprehensive content calendar, introduced branded hashtags, and crafted tailored social media templates. The impact of these efforts left a lasting impression – the College of Business not only extended my tenure to manage their social media accounts but also expressed the desire to maintain a partnership with the Digital Marketing Clinic provided I train my successor. Remarkably, we witnessed an organic increase of 125% in Instagram followers in the first 6 months.