In an effort to increase social media followers for UW Oshkosh's Center for Entrepreneurship & Innovation, I created a social media marketing campaign that provided current students with an incentive to follow CEI's Instagram and Facebook accounts while simultaneously highlighting small businesses in the Oshkosh area. Through networking, I was able to acquire numerous donations for the Finals Week Giveaway, which was then split between two care packages. The inaugural Finals Week Giveaway social media campaign was a resounding success, and resulted in a 44% increase in social media followers!